سمسم | SimSim

The visual identity for SimSim, a leading digital shopping destination, was developed. Our design focused on creating a logo that combines the simplicity of the letters with the symbolism of a shopping bag, instantly conveying a sense of ease and fun. A bold color combination (yellow and blue) was chosen to enhance the brand's digital energy and appeal to the modern shopper, while a flexible visual pattern was built to support the user experience across the app and various advertising media.